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ÇÇÅÍ Ç㽬¹ö±× Peter Hirshberg CEO ¹× °øµ¿Ã¢¸³ÀÚ: Lighthouse.one
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¸¶¸£½Ã¾Æ Ä«´Ù³ëÇÁ Marcia Kadanoff ȸÀå | COO & °øµ¿ ⸳ÀÚ ¸¶¸£½Ã¾Æ Ä«´Ù³ëÇÁ´Â 30 ³â ÀÌ»óÀÇ °æÇèÀ» °¡Áø â¾÷°¡ÀÌ´Ù. ÀÌÀü¿¡´Â ¸ÞÀÌÄ¿ ½ÃƼ ÇÁ·ÎÁ§Æ®(Maker City Project) Áï, µµ½Ã ³»¿¡¼ »õ·Î¿î ÇüÅÂÀÇ ½Ã¹Î Çõ½Å°ú °æÁ¦ ±âȸ¸¦ âÃâÇÏ´Â »çȸÀû ¿µÇâ ÄÁ¼³ÆÃÀ» ÇÏ´Â °÷ÀÇ CEO °â °øµ¿ ⸳ÀÚ·Î ±Ù¹«ÇßÀ¸¸ç ÀÌ ÀÛ¾÷ÀÇ ÀϺηÎ, ±×³à´Â °¡Àå Àß ÆÈ¸®´Â Ã¥À» ½è´Ù: ¸ÞÀÌÄ¿½ÃƼ (Maker City): ¹Ì±¹ µµ½Ã ÀçâÁ¶¿¡ °üÇÑ ½Ç¿ëÀûÀÎ ¾È³»¼ (2017). Ä«´Ù³ëÇÁ´Â º¥Ã³ ±â¹Ý ½Å»ý ±â¾÷ÀÇ CEO ¹× CMO·Î ±Ù¹«ÇßÀ¸¸ç ´ÙÀ½°ú °°Àº µÎ °³ÀÇ ¼º°øÀûÀÎ ¸¶ÄÉÆÃ ´ëÇà»ç¸¦ ¼³¸³, ¿î¿µ ¹× ÆÇ¸ÅÇß´Ù: Open Marketing (ÄÜÅÙÃ÷ ¸¶ÄÉÆÃ) ¹× Miller / Kadanoff (Á÷Á¢ ¹× ´ëÈÇü ¸¶ÄÉÆÃ). ¿¡ÀÌÀü½ÃÀÇ ÀÏÀÇ ÀÏȯÀ¸·Î, ±×³à´Â Cisco¿Í Knight Ridder¸¦ À§ÇÑ ´ë±Ô¸ð ÄÁÅÙÃ÷ »çÀÌÆ®¸¦ ±¸ÃàÇϰí ÃÖÀûÈÇßÀ¸¸ç, Blue Shields ¹× Wells Fargo Bank¸¦ À§ÇÑ ÃÖÃÊÀÇ ÀÎÅÍ³Ý ±¤°í Ä·ÆäÀÎÀ» ¸¸µé¾ú°í, MicrosoftÀÇ ÀüÀÚ ¸ÞÀÏ ±¸µ¶ÀÚ ¸ñ·ÏÀ» ÀÛ¼ºÇÏ°í ½Å»ý ±â¾÷°ú ±âÁ¸ ºñÁî´Ï½º¸¦ À§ÇÑ ±â¼ú ÀÎÇÁ¶ó¸¦ ±¸ÃàÇß´Ù. ±×³àÀÇ Ãʱ⠰æ·ÂÀº Clorox Company¿Í ¾ÖÇà ÄÄÇ»ÅÍ¿¡¼ º¸³Â´Ù. Ä«´Ù³ëÇÁ´Â SFCamerawork ¹× About-Face ÀÌ»çȸ¿¡¼ Ȱµ¿Çϸç 200 ¸íÀ¸·Î ±¸¼ºµÈ À§¿øÈ¸ÀÇ ÀüÁ÷ ÀÓ¿øÀÌ´Ù.
Å©¸®½ºÅäÆÛ Æäÿ Christopher Petzel ÃÖ°í ÅõÀÚ Ã¥ÀÓÀÚ Lighthouse.one ÀÌÀü¿¡ Å©¸®½ºÅäÆÛ´Â Á¦ÀÛ ¹× À¯Åë ȸ»çÀÎ Fierce Entertainment, LLCÀÇ CEO¿´À¸¸ç ¼ö ¸¹Àº ¿¬±ØÀÇ Á¦ÀÛ, µ¶Á¡Á¦ÀÛ, Çù·ÂÁ¦ÀÛÀ» Çß´Ù. ±×´Â ±¤¹üÀ§ÇÑ ±â¾÷ À繫 °æÇèÀ» °¡Áö°í ÀÖÀ¸¸ç ¹Ìµð¾î ÆÄÀ̳½½Ì ¹× ¿£ÅÍÅ×ÀÎ¸ÕÆ® ÀÚ»êÀÇ ±¹Á¦ ȸ°è ¹× °ú¼¼¿¡ °üÇÑ °¨Á¤ÀÎÀ¸·Î Ȱµ¿Çß´Ù. 2001 ³â Fierce Entertainment, LLC¸¦ ½ÃÀÛÇϱâ Àü¿¡, Å©¸®½ºÅäÆÛ´Â ·Î½º¾ØÁ©·¹½ºÀÇ ¿£ÅÍÅ×ÀÎ¸ÕÆ® ¹ðÅ· ȸ»ç Houlihan Lokey Howard & Zukin¿¡¼ ¿£ÅÍÅ×ÀÎ¸ÕÆ® ±×·ìÀ¸·Î ±Ù¹«ÇßÀ¸¸ç, ±×ÀÇ °í°´À¸·Î´Â DreamWorks, Pacific Data Images (ÇöÀç DreamWorks Animation), Centropolis Effects, GRB Entertainment, Sundance Productions, Constantin Film AG, VCL Film + Medien AG, Castle Music, Bob Cooper 's Landscape Entertainment µîÀÌ ÀÖ´Ù. 1999 ³â¿¡, ±×´Â ¿ùÆ®µðÁî´Ï ȸ»ç¿¡¼ Jeffrey Katzenberg¿Í ÇÔ²² ¸¹Àº °øÇ¥ µÈ ÁßÀç¿Í °ü·ÃµÈ Æò°¡ ¹®Á¦¸¦ ´ëÇ¥ÇÏ´Â ÆÀÀÇ ÁÖ¿ä ¸â¹ö Áß Çϳª¿´´Ù. Å©¸®½ºÅäÆÛ´Â ¹Ì±¹ ¿µÈ ¿¬±¸¼Ò, ³² ͏®Æ÷´Ï¾Æ ´ëÇÐ ¹× º£¸¦¸° ´ëÇÐÀ» Æ÷ÇÔÇÑ ¿©·¯ ±â°ü¿¡¼ ¿µÈ Á¦ÀÛ ¹× ÀÚ±Ý Á¶´Þ¿¡ ´ëÇØ ±¤¹üÀ§ÇÏ°Ô °ÀÇÇß´Ù. ±×´Â ¹Ù¸£¼¿·Î³ª ´ëÇÐ (½ºÆäÀÎ)°ú ÇÁ¸®ºÎ¸£ (½ºÀ§½º)¿¡¼ °æ¿µÇÐÀ» Àü°øÇßÀ¸¸ç, 400 ¸í ÀÌ»óÀÇ Å¬·¡½º¿¡¼ 1 À§¸¦ Â÷ÁöÇßÀ¸¸ç, µ¶ÀϾî, ¿µ¾î, ÇÁ¶û½º¾î ¹× ½ºÆäÀξ ´ÉÅëÇÏ´Ù.
¹è¸® ¿ÓŲ½º Barry Watkins »ç¾÷ ¿î¿µ ºÎ»çÀå ¹è¸® ¿ÓŲ½º´Â ½Å»ý ±â¾÷ ¹× ¼ºÀåÇÏ´Â ºñÁî´Ï½º¿Í Çù·ÂÇÏ¿© ÇÁ·Î¼¼½º¸¦ °³¼±ÇÏ°í ¼º°øÀûÀÎ ¹®È ¹× Ä¿¹Â´ÏƼ¸¦ ±¸ÃàÇϸç Àü ¼¼°è¿¡ ºÐ»ê µÈ ÆÀÀ» °ü¸®Çϰí Àü ¼¼°è À̺¥Æ®¿¡ ´ëÇÑ Àü·«Àû ¹× ¹°·ù Áö¿øÀ» Á¦°øÇÏ´Â ¿Á¤ÀûÀÎ Á¦Ç° ¹× ¿î¿µ ¸®´õÀÌ´Ù. ¶Ù¾î³ ÀÇ»ç ¼ÒÅë ¹× ¸àÅ丵 ±â¼úÀ» °®Ãá ¿ªµ¿ÀûÀÎ ÆÀ ºô´õÀÎ ¹è¸®´Â »ý»ê¼ºÀ» ³ôÀ̰í âÀǼºÀ» Àå·ÁÇÏ¸ç ÆÀ ³»¿¡¼ ÁÁÀº »ç±â¸¦ Àå·ÁÇÏ´Â ¹æ¹ýÀ» ¾Ë°í ÀÖ´Â °ÍÀº ¹°·Ð Ŭ¶óÀÌ¾ðÆ®¿Í °í°´¿¡°Ô ³î¶ó¿î »ç¿ëÀÚ °æÇèÀ» Á¦°øÇÑ´Ù. ±×ÀÇ °æ·Â Àüü¿¡¼ ¹è¸®´Â ºí·ÏüÀÎ, ¸ð¹ÙÀÏ, ¼Ò¼È¹Ìµð¾î, ±¤°í±â¼ú, °¡»óÇö½Ç/Áõ°Çö½Ç, ¼ºñ½ºÇü ¼ÒÇÁÆ®¿þ¾î, Á÷Á¢ ÆÇ¸Å ¹× ÇÉÅ×Å©¸¦ Æ÷ÇÔÇÑ ¿©·¯ »ê¾÷¿¡¼ ¿©·¯ ¼º°øÀûÀÎ ½ºÅ¸Æ® ¾÷À» ½ÃÀÛÇÏ°í ¼ºÀå½ÃŰ´Â µ¥ µµ¿òÀ» ÁÖ¾ú´Ù. ÇÁ·Î´öÆ® ÆÀ ¸®´õ ÀÏ »Ó ¾Æ´Ï¶ó, ¹è¸®´Â ·Î½º¾ØÁ©·¹½º ¼Ò¹æ±¹ÀÇ CERT (Community Emergency Response Team)¿Í Çù·ÂÇÏ¿© ÃÖ±Ù ³² ͏®Æ÷´Ï¾Æ »êºÒÀ» Æ÷ÇÔÇÑ À§±â »óȲ¿¡¼ ÀÀ±Þ Áö¿ø ¼ºñ½º, ¼ö»ö ¹× ±¸Á¶, ÀÚ¿ø ºÀ»ç Á¶Á¤À» Á¦°øÇÑ´Ù.
¿À¸Þµå ¸¶³ëÄɸ® Omeed Manocheri ¸¶ÄÉÆÃ ¹× ºñÁî´Ï½º ¿î¿µ ¿À¸Þµå´Â ¸ÞÀÌÄ¿½ÃƼ(Maker City)¿¡¼ ¶óÀÌÆ®ÇϿ콺(Lighthouse)·Î ¿Í¼ ºñÁÖ¾ó ½ºÅ丮 ÅÚ¸µÀ» ´ã´çÇß´Ù. »÷ÇÁ¶õ½Ã½ºÄÚ ¿¹¼ú ¾ÆÄ«µ¥¹Ì¿¡¼ ÇÐÀ§¸¦ ¹Þ¾ÒÀ¸¸ç ¼÷·Ã µÈ ºñµð¿À ÀÛ°¡ÀÌÀÚ »çÁø ÀÛ°¡ÀÌ´Ù. ¿©°¡ ½Ã°£¿¡´Â »÷ÇÁ¶õ½Ã½ºÄÚ µµ½Ã ¿µÈÁ¦ ÇÁ·Î±×·¥ ÇÁ·Îµà¼·Î ÀÏÇÏ°í »÷ÇÁ¶õ½Ã½ºÄÚÀÇ ÅÙ´õ·ÎÀÎ (Tenderloin) Áö¿ª »ç¶÷µéÀÇ °æÁ¦ ±âȸ¸¦ °³¼±Çϱâ À§ÇØ ³ë·ÂÇϰí ÀÖ´Ù. ¶óÀÌÆ®ÇϿ콺¿ø ÆÀ
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Peter Hirshberg Peter has served as an innovation advisor to cities and companies. He has created two centers of urban innovation from scratch: Maker City Project and Gray Area Foundation for the Arts. He¡¯s a founder of the Maker City¢ç Project, the national organization tasked with helping cities and towns discover and experiment with new forms of civic engagement and economic development. Most recently, he served as an advisor to TransLOC in its sale to Ford Motor Company. He has served as CEO of Elemental Software (sold to Adobe), Gloss.com (Estee Lauder). During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple's large business and government revenue to $1 billion annually. ![]() Marcia Kadanoff Marcia Kadanoff is a startup entrepreneur with over 30 years of experience. Previously, she served as CEO and Co-Founder of the Maker City Project, a social-impact consultancy creating new forms of civic innovation and economic opportunities within cities. As part of this work, she wrote the best selling book entitled: Maker City: A Practical Guide to Reinventing American Cities (2017). The early days of her career were spent at The Clorox Company and Apple Computer. Kadanoff serves on the board of SFCamerawork and About-Face and is a former member of the leadership of the Committee of 200.
Christopher Petzel Prior to Lighthouse.one Christopher was the CEO of Fierce Entertainment, LLC, a production and distribution company, where he produced, executive produced or associate produced a number of theatrical features. He has broad corporate finance experience and has served as an expert witness in matters pertaining to media financing and the international accounting and taxation of entertainment assets. Before starting Fierce Entertainment, LLC in 2001, Christopher worked for investment banking firm Houlihan Lokey Howard & Zukin in Los Angeles in their entertainment group where his clients included DreamWorks, Pacific Data Images (now DreamWorks Animation), Centropolis Effects, GRB Entertainment, Sundance Productions, Constantin Film AG, VCL Film + Medien AG, Castle Music and Bob Cooper¡¯s Landscape Entertainment. In 1999, he was one of the principal members of the team representing The Walt Disney Company in valuation matters pertaining to a much publicized arbitration with Jeffrey Katzenberg. Christopher has lectured extensively on film production and financing at several institutions, including the American Film Institute, University of Southern California, and the University of Berlin. He studied business administration at the Universities of Barcelona(Spain) and Fribourg (Switzerland), where he graduated summa cum laude, ranking first in a class of over 400. He is fluent in German, English, French and Spanish.
Barry Watkins Barry Watkins is a passionate Product and Operational leader working with startups and growing businesses to improve process, build successful culture & community, manage worldwide distributed teams, as well as provide strategic and logistical support for worldwide events. A dynamic team builder with excellent communication and mentoring skills, Barry knows how to inspire productivity, encourage creativity, and foster good morale within teams while delivering amazing user experiences for clients and customers. Throughout his career, Barry has helped the launch and growth of several successful startups in multiple different industries including Blockchain, Mobile, Social Media, Ad-Tech, VR/AR, SaaS, Direct Sales, and Fintech. In addition to being a product team leader, Barry works with the Los Angeles Fire Department's Community Emergency Response Team (CERT) providing emergency support services, search & rescue, and volunteer coordination during times of crises including recent Southern California wildfires.
Omeed Manocheri Omeed comes to Lighthouse from Maker City, where he was responsible for visual story telling. He has a degree from the Academy of Art San Francisco and is a skilled videographer and photographer. In his spare time, he serves as a program producer for the San Francisco Urban Film Festival and works to improve economic opportunity for people in the Tenderloin district of San Francisco. | ||||||||||
